by Scott Lund
Q. Why does one start a blog? For me, this blog will capture a fresh perspective as I interact with current friends and future friends who share my passion for chocolate. Our website, http://www.lulas.com/ doesn’t provide me with the feedback and dialog that I would really like to have.
For example, the website is mainly about marketing and sales, with a little information and fun mixed in. My hope is that the blog will bring about shared experiences, stories and some education in the world of chocolate. Another benefit of this blog is the informality in conversation it brings—I can use my “blog” voice.
Best of all, this blog will allow me to receive questions from you. It is your opportunity to get answers to anything you might wonder about my sweet life in the chocolate industry. Feel free to ask as many questions as you would like. Lula’s has very few secret recipes, so ask away.
Let me start with the most frequently asked question—“Who is Lula?” Lula was my grandmother. She was an amazing woman with charm, wit and a great work ethic. Her candy kitchen in Utah was spotless. I remember her saying, “if someone finds a bug in my kitchen, I’ll eat it.” She never did, and the Lula’s Chocolate factory would make her proud. We use her recipes and believe in her ideals. “If it’s worth doing, it’s worth doing right!” The Lula’s Story is a great one and I invite everyone to read it when you go to the website.
I look forward to telling you about our recent experiences at Pebble Beach Food &Wine which we attended last weekend. It was fabulous! I will put a teaser out there for you…can you say “Lime Fresco?” If you haven’t tried this new Sea Salt Caramel, you are missing a party in your mouth.
The buzz about Lula’s Chocolates is making its way around. We have come so far, but we are striving for more. Ilovelulas.blogspot.com is just another step in that direction. I look forward to your visits, chats, chocolate confessions and more.